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What makes you stand out from other agents? Do you effectively communicate your unique selling proposition (USP) digitally and in-person? This transformative program takes you through the process of defining your personal brand and setting yourself apart from competitors. After completing the coursework, you will be able to express who you are, create meaningful connections, and position yourself for success digitally and in-person.

• Identify your unique selling proposition (USP)
• Communicate your USP effectively in-person and digitally
• Get real-life examples of agents who successfully differentiate themselves
• Included Resources: Unique Selling Proposition Worksheet, Digital First Impression Worksheet, Social Proof Project