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Are you able to define your ideal client and connect effectively and consistently? If you don’t know WHO you are speaking to, it’s impossible to create targeted communication that resonates. This two-part strategy, at its core, is the key to building a referral-based business. First, we’ll dive into the process of building out a client avatar so you can create digital content and messaging that resonates. Then, Aaron will dive into his Client Profiling system and how tailoring communication leads to great experiences and long-term referrals. 

• Create Client Avatars by defining the exact target client you are trying to reach (Who are they? Where do they spend their time? etc.)
• Break down your style of messaging to create a digital messaging blueprint
• Identify main objectives and target audiences for marketing initiatives 
• Develop a sustainable Client Profiling system you can use every day
• Learn to tailor your communication and services to surprise and delight connections
• Learn how to ask for referrals without asking for referrals