Authenticity Accelerator

Step 1: Building Your Brand

🎥 59 min.

What makes you stand out from other agents? Do you effectively communicate your unique selling proposition (USP) digitally and in-person? This transformative program takes you through the process of defining your personal brand and setting yourself apart from competitors. After completing the coursework, you will be able to express who you are, create meaningful connections, and position yourself for success digitally and in-person.

Included Resources: Unique Selling Proposition Worksheet, Digital First Impression Worksheet, Social Proof Project

Step 2: Identifying Your Ideal Client

🎥 48 min.

Are you able to define your ideal client and connect effectively and consistently? If you don’t know WHO you are speaking to, it’s impossible to create targeted communication that resonates. This two-part strategy, at its core, is the key to building a referral-based business. First, we’ll dive into the process of building out a client avatar so you can create digital content and messaging that resonates. Then, Aaron will dive into his Client Profiling system and how tailoring communication leads to great experiences and long-term referrals.

Step 3: Content Creation

🎥 52 min.

Now that we’ve defined our brand and target audience, it’s time start creating content at scale. Learn to develop a powerful yet sustainable content and marketing strategy across all platforms and mediums. You’ll also dive into how to communicate this brand in-person and via your client communication. These digital content and direct person-to-person communication strategies work in tandem to attract and nurture your ideal clients.

Included Resources: Bringing the Content to Life. Copywriting, Bringing the Content to Life. Photography, Bringing the Content to Life. Video, Competitive Market Analysis

Step 4: Distribution & Market Saturation

🎥 1 hr. 18 min.

Where and when should you use your content and communication to dominate your market and leave a last impression? In this course, you’ll learn how to create a digital distribution strategy, including: posting, frequency, and best practices to maximize engagement and exposure. This strategy isn’t possible without understanding the psychology of client attraction. That’s why you’ll also gain an understanding of how people think, and what techniques will secure clients for life.

Included Resources: Follow Up Worksheet

Step 5: Video Omnipresence 

🎥 55 min.

In today’s real estate environment, video is king. Not only is this the case on social media, but video can be an incredible tool for communicating with your clients and leads on a daily basis. In this course, you’ll not only learn to create and distribute video to reach your goals, but you’ll learn to make those videos authentic to you. If you’re uncomfortable on camera, this course will get you over that hump! If you want to embrace video and use it to push your business forward, it’s time to dive in with Greg and Aaron.

Included Resources: Equipment Video Omnipresence, Hiring a Videographer/Photographer, IDEAS Video Omnipresence, Video Omnipresence Worksheet

Step 6: High Conversion Funnels

🎥 48 min.

How do you turn leads into clients — whether you met them digitally or at an open house or in-person event? In the digital world, this requires the creation of effective funnels. The goal is to drive traffic to a highly optimized destination with a clear call to action. If you already have a digital marketing strategy and are not incorporating funnels, this course is required watching. Simultaneously, you’ll be learning what strategies help motivate and build trust to increase your conversion rate.

Included Resources: High Conversion Funnels. CREATION, High Conversion Funnels (Flowchart)

Step 7: Follow Up

🎥 1 hr. 17 min.

Without effective follow-up tactics, even the best lead generating strategies are worthless. In this course, you’ll learn to leverage CRM system integrations and automations to increase conversion rate and connectivity. You’ll dive into short, mid and long term database communication to determine the most effective ways to secure that essential next step with your connections.

Included Resources: Follow Up Worksheet

Step 8: Prospecting for Real Estate 2.0

🎥 1 hr. 9 min.

How do you fuse digital and in-person prospecting methods? Can social media outreach and door knocking coexist? Learn to not only do both, but make these tactics works together so you can show up for your connections everywhere that matters.

Included Resources: Daily Purposeful Prospecting, (Flowchart) Daily Organic Prospecting 

Step 9: Paid Ads

🎥 1 hr. 7 min.

Once you’re mastered steps 1-8, you may be asking: what else can I do? You’re arrived at the final step! Paid Ads are the icing on the cake that can help level up your business even further. Understand when and how paid ads can be worthwhile, and how to implement them effectively to gain a return on your investment. 

Included Resources: Brand Awareness Ad Copy. Team and Solo Agent Examples, Crafting Your Budget, KPI Spreadsheet, Lead Generation, BUYER, Lead Generation, SELLER, Just Listed, Lead Generation, SELLER, Retargeting Flowchart, Retargeting Worksheet, Video Views