If you’re finally adding a pre-listing kit to real estate playbook, congratulations! This strategy is practically guaranteed to earn you more clients before you even show up for the listing appointment. In fact, this strategy has helped Sellwell members and one-on-one coaching clients close new listings within a week of using it. There’s a reason we are so passionate about this subject!
However, if you want it to work for you, you need to put extra care into making your pre-listing kit special. A big part of why it works is the “wow factor.” You’re showing your potential clients that you are different. You are giving them insight into who you are as a real estate agent and the care and professionalism you will bring to their listing. You’ll want to use quality materials and branding that is unique to you. You’ll want it to look more like coffee table decor than marketing materials that end up in the trash.
This blog post is about giving you some fantastic options for boxes and filler, all at different budgets. We always suggest assembling a handful of boxes and keeping them in your office at all times. You always want to be ready to deliver your pre-listing kit at a drop of a hat.
Check out our suggested materials below and order enough to do some preparation ahead of time. Remember: preparation builds confidence, and confidence is what you need to close the deal.
Best Box Options for Your Pre-Listing Kit
When sourcing a box for your pre-listing kit, you want sturdy cardboard and not flimsy paper. For a more budget-friendly option, you can opt for a classic color box like the black, tan, or white ones we feature below. If you use a plain box, you will want to use a customized sticker on top. Our clients consistently see these boxes displayed in prominent places when they arrive for the listing appointment. This is a marketing opportunity when friends and family come over! You want your brand front and center.
The best possible option would be to invest in custom boxes that feature your colors, branding, logo, and even a QR code for more information. If you go that route, you can check out what we are doing here at Sellwell. Not to be biased (we are biased on this one), but you can’t beat the quality and look of these boxes.
Another option is to purchase a few different boxes and stickers to start. See which box looks and feels best once it’s assembled!
Best Sticker Options for Your Pre-Listing Kit
If you decide to use a box with a solid color, you’ll want to separately purchase stickers with your logo. You might consider using a high quality ribbon with a sticker at the center. This was Aaron’s technique back when he was an agent! The good news is that you can use your stickers for all sorts of other things as well. It never hurts to have a stash on hand.
If you plan to ever hand out stickers, you’ll want to buy them individually. If you are using them solely for the boxes, you can save some money by buying them on a roll.
Best Note Card Options for Your Pre-Listing Kit
Last but not least, you’ll want to purchase a high quality card for your handwritten note. This personal touch is a non-negotiable when you’re assembling your pre-listing kit. Here are some great options:
**Quick note about this post: You may notice that it includes affiliate links to different products. This allows us to earn a small commission on every purchase and support the work we do here on the blog. Rest assured we are only presenting products that we want to recommend anyways. Thank you for reading and supporting the content we create for our amazing community of agents and real estate industry professionals.
Katy Peer
Katy Peer writes about all things content, marketing, and real estate branding. She is the Head of Content Marketing for SellWell, lead editor for The Well, and a former copywriter and senior editor for a spattering of tech and media brands. Find her articles on social media, writing agent bios, and more here on The Well.
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margin-bottom: 0px; margin-left: 0px; } #block-1700092948857 .block { padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700092948857 { text-align: left; } } #block-1700092948857 .block { overflow: hidden; } #block-1700092963544 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092963544 .block { border: 4px black; border-radius: 4px; background-color: #fff; padding: 0px; padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } @media (min-width: 768px) { #block-1700092963544 { margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; } #block-1700092963544 .block { padding: 0px; padding: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; } } @media (max-width: 767px) { #block-1700092963544 { text-align: left; } } #block-1700092963544 .block { overflow: hidden; }
